SHOPIFY COMMERCE BUILD

How BonMinds Migrated Vermont Woods Studios to Shopify Plus

A full ecommerce modernization with a custom Shopify theme, a new PIM system and a streamlined user experience.

  • Located in: Windsor, VT
  • Founded in: 2005
  • Products: Furniture
  • Website: vermontwoodsstudios.com

Engagement at a glance

  • Shopify Plus Migration

    Migrated the store to Shopify Plus for scalability, flexibility and long-term growth.

  • Custom Theme

    Designed and developed a custom Shopify theme to reflect the brand and elevate the shopping experience.

  • New PIM System

    Implemented a new product information management system for cleaner data and easier catalog management.

  • Improved Ecommerce Performance

    Delivered a faster, more intuitive experience that supports better conversions and efficiency.

About Vermont Woods Studios

Vermont Woods Studios

Vermont Woods Studios crafts handmade furniture from sustainably grown wood in North America. The brand supports Vermont artisans, the American economy and wildlife habitat protection. Founder Peggy Farabaugh wanted a site as strong and beautiful as the products.

The problem

  • Aging website

    After more than a decade, the existing website no longer matched the brand's needs.

  • Limited ecommerce performance

    The business needed a more capable platform to improve online selling.

  • Complex product management

    A better product information system was needed to manage the catalog efficiently.

  • Outdated user experience

    The site needed a fresh, modern customer journey and design.

Our Solution

  • Shopify Plus migration

    We moved the business to Shopify Plus for a scalable and flexible ecommerce platform.

  • Custom Shopify theme

    We created a cleaner, more intuitive shopping experience aligned with the brand.

  • Simplified PIM workflow

    We introduced a product information system that was easier to manage day to day.

  • Strategic add-ons

    We used the Shopify ecosystem and selected add-ons to support smoother operations and growth.

39%
Qualified Leads
$1.95
Cost per Lead
$3.40
Conversion Rate
15%
Revenue Generated

Project gallery

  • Homepage

  • Collection Page

  • Product Page

Before

  • Legacy website platform
  • Harder to manage catalog
  • Outdated UX
  • Lower ecommerce efficiency

After

  • Shopify Plus platform
  • Simpler PIM management
  • Streamlined user experience
  • Stronger conversion performance

Peggy Farabaugh

Founder & CEO, Vermont Woods Studios

“BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.”

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