Our Story

We didn’t start BonMinds to run an agency

We solve problems, tell stories, and create experiences that matter. Our expertise comes from the 22+ years of experience that our Co-founders, Lijo Isac and Justine Thomas, gained as VPs at companies such as Paytm, BYJU’S, Practo, Aster Hospitals, and other well-known startups.

Mission

What we do - Use technology, creativity and growth thinking to help businesses build better experiences, brands and grow profitably.

Vision

Where we're going- To be the trusted partner helping businesses imagine better, build smarter and grow more profitably.

Philosophy

How we work- Think from first principles. Build with logic. Create with passion. Measure by impact.

Our Core Values

Our values guide us in the right direction to support our clients and each other.

  • / 01

    Think client first

    We only succeed when our clients succeed. Ensuring they will flourish is everyone's responsibility.

  • / 02

    Respect Everyone

    We treat everyone with kindness, dignity, and respect. We value diversity and inclusion and work towards the same goal.

  • / 03

    Be curious and learn

    We encourage new ideas and perspectives and always seek ways to improve the status quo.

  • / 04

    Own it

    We take responsibility end to end — no handing problems sideways and hoping someone else picks them up.

  • / 05

    Act with integrity

    We say what we mean, flag what we see, and do what we said we would do.

  • / 06

    Embrace the challenge

    The harder problems are the ones worth taking on, and the ones our clients remember us for.

What Inspires Our Thinking

A few of the ideas and authors that influence how we think about products, AI, and partnerships.

  • The Rework PodcastThe Rework Podcast37signals
  • Inspired, Empowered, Loved, TransformedInspired, Empowered, Loved, TransformedMarty Cagan
  • Who Moved my CheeseWho Moved my CheeseSpencer Johnson
  • Acquired PodCastAcquired PodCastBen Gilbert & David Rosenthal

Get started now!

Let's connect! Tell us a little about your business, your goals, and how we can help you grow.

Replies in hours · No pitch deck · No B.S.