Digital Incubation
GetMyCruise: From Scratch to Launch-Ready
BonMinds acted as the digital incubation partner for GetMyCruise, taking ownership of its early-stage digital buildout and preparing the cruise booking platform for market entry.
- Located in: Windsor, VT
- Founded in: 2005
- Products: Furniture
- Website: vermontwoodsstudios.com
Building the launch foundation
SEO Foundation
Established an SEO and organic growth foundation to support discoverability from the start.
Analytics & Tracking
Set up analytics and tracking to support data-driven decisions as the platform scales.
Go-to-Market Planning
Developed a comprehensive launch plan covering digital channels, messaging, and sequencing for market entry.
About the client
GetMyCruise
GetMyCruise is a cruise booking platform that was being built from the ground up for market launch.
The starting point
Building from scratch
GetMyCruise needed its digital foundation established as it moved toward launching its cruise booking platform.
Early-stage discoverability
The platform needed an SEO and organic growth foundation to support discoverability from day one.
Limited data foundation
Analytics and tracking needed to be in place to support informed decisions as the platform scaled.
Launch planning
The business needed a structured go-to-market plan covering channels, messaging, and launch sequencing.
What BonMinds did
Built the digital foundation
Acted as the digital incubation partner and took ownership of the early-stage digital buildout.
Established SEO and organic growth
Created an SEO foundation focused on building discoverability from the beginning.
Set up measurement
Implemented analytics and tracking to provide the data needed for ongoing decision-making.
Created the launch plan
Developed a comprehensive go-to-market plan covering digital channels, messaging, and the sequence of activities required for market entry.
- +180%
- Increase in organic impressions within 6 months
- +95%
- Increase in organic traffic within 6 months
- 120+
- Targeted cruise-related keywords ranking on Google
- 35+
- high-intent keywords reaching Google's first page
The platform and launch foundation
Homepage
Collection Page
Product Page
Before
- Digital presence being built from scratch
- SEO and organic growth foundation not yet established
- Analytics and tracking needed to be set up
- Go-to-market activities needed a structured launch plan
After
- Launch-ready digital foundation
- SEO and organic growth foundation established
- Analytics and tracking set up for data-driven decisions
- Comprehensive go-to-market launch plan in place
Peggy Farabaugh
Founder & CEO, Vermont Woods Studios
“BonMinds led a complex migration with clarity and care. The team took time to understand our business, guided us step by step, and delivered a modern Shopify experience that truly fits our needs.”
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